These projects were created as independent design explorations inspired by businesses within the beauty and wellness industry.
Rather than simply redesigning a logo or website, each concept starts by identifying opportunities to improve brand perception, clarify messaging, and create a more intentional customer experience.
Every case study demonstrates how strategic branding and website design can help businesses communicate their value more effectively.
Exploring how strategic branding and thoughtful web design can elevate everyday businesses into memorable brands. Each concept is built using the same process I use for client work—from positioning to visual identity and website direction.
Signature Website & Branding
Signature Website & Branding
The Website Intensive
Signature Website & Branding
The Intensive Website
Glow-Up Website & Branding